How to Design Business Logo to make it more understandable?
Your logo is considered to be the face of your brand. Consumers make valuable associations about your brand based on your logo. If the logo is designed in a complicated way it will be difficult for people to create those associations. It is often noticed that uniqueness can be misinterpreted as complicated. Contrary to that, simple logos make lasting impressions, however, it is quite difficult to create a unique design business logo that is also simple at the same time. It is easier to recall a simple logo and associate it with positive experiences as it triggers crucial memory centers in the brain. It also stops confusing or overloading the brain with unclear messages. Creating a simple logo is actually more difficult as the brand’s story, message, vision, mission values and promise must be clearly incorporated in the design. All these elements must be expressed by the designer with perfect lines, shapes, color and fonts while keeping the logo simple and unique at the sa
